We are an online website that promotes Japanese “kawaii” to the world.

“kawaii”can either be an idea or an object that has been nurtured through Japanese sensibility and aesthetic senses.

Although “kawaii” is becoming more and more acknowledged overseas, only one aspect is being introduced.
Other than just manga or anime, “kawaii” is a culture that established in everyday lives of Japanese people.
It is in the feeling of being attracted, and allows you to keep loving something no matter how old you are.

Of course, there are many more “kawaii’s” in Japan that you don’t know about.
“Oh my kawaiiii!!” will show you various genres of “kawaii” and deliver you one that will make your heart skip.

We hope you will find your special “kawaii”, that will lead to a bright future!